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One ring to rule them all…

I noticed back on March 18th Phil Plait mentioned in Skepticblog that when he visited Australia in 2003 the level of homeopathic gunk in Pharmacies “shocked” him. And rightly so.

The Australian Skeptics have written an open letter to the pharmacists of Australia which you can read here or in different resolutions here. Late last October in the podcast Traditional Chinese Myth [below] we looked at the concepts of acupuncture, acupressure and reflexology, amongst others.

Recently I was in a pharmacy and noticed I was sitting next to a bunch of items of no particular genre. On the display of this-n-that was the AntiSnor sterling silver ring that is worn on the finger. Yes, I know what you’re thinking. Pointing out that rings go on fingers is superfluous. However given the therapeutic locale of other noisy nose items, I felt this wasn’t overly cautious as a helpful piece of sales advice. In fact, I initially thought this $40 beauty must exert its power from the nasal area and was mentally experimenting with images of a ring thrust up the intranasal cavity or pinched cruelly on the bridge to secure the desired result.

Simply by wearing the ANTISNOR ring you too can join the thousands experiencing the benefits

'Simply by wearing the ANTISNOR ring you too can join the thousands of people worldwide experiencing the benefits' runs the sales blurb

I needn’t have worried. The “over 140,000 Satisfied customers” knew only too well of the source of bliss of the handsome couple pictured slumbering – and hand holding – on the pamphlet. The ring belonged on the finger. The Left Pinkie Finger to be precise. Once here the two little buldges on the rings inner side set to work.

More so, it is 100% natural, non-invasive and contains no chemicals. That has to be good right? Especially when it comes to snoring. I mean… who wants unnatural – or 90% natural – invasive chemicals?

Taking the blurb “Acupressure, an ancient practice – a modern miracle” literally, we accept that the bulges activate the ancient acupressure points which according to the diagram, travel along the finger, across the side of the hand, up the inner arm until the graphic runs out of space. That’s also gotta be good, right? With snoring n stuff? Later, alone and alert, I dug a little further and was rapidly rewarded.

According to e-Phamacy our modern miracle works because the little bumps apply pressure on key points on the surface of the skin to stimulate the body’s natural self-curative abilities. The two prongs on the inside of the Antisnor Therapeutic Ring press on the heart meridian and the sterling silver metal also gives energy to this channel. Wearing the ring increases energy flow to what is referred to as the upper jiao, which contains the heart and lungs. This allows for improved breathing, which leads to the cessation of snoring”.

Gripped by a seemingly unstoppable “inspiration to help people naturally achieve a quieter and more natural nights sleep”, a jeweler family “with an interest in natural remedies” succeeded where no others can. We’re reminded to seek “only the original” because in another paragraph we discover that since its development, “companies around the world have tried to copy the principle of the AntiSnor ring with their own designs, having little or no effect”.

Wow! To think I could have walked into one of those other company outlets. Someone’s watching over me, I realised with a warm glow. Er, no luck there either. My invasive chemical Valium prescription was taking a while and in the grips of withdrawal tremors I’d spilled my coffee in my lap.  In fairness the wonderfully selfless manufacturers use what I often call ‘the asterisk clause’. Next to every claim is an asterisk. It’s legend? Individual results may vary.

It was originally “released” at the Melbourne Mind, Body and Spirit Festival and, according to a family member, to “great interest and success”. The AntiSnor ring comes with a handy web site for added information and ample support from fellow believers like Natural Health Organics, who claim;

Antisnor is the latest, natural drug free answer to the relief from snoring. This Sterling Silver ring is worn on the small finger of the left hand while sleeping and works by acupressure.

For thousands of years Eastern Medicine has relied upon acupuncture and acupressure for relief and cures of all sorts of ailments. Only over recent years, have Western Medical Practitioners been forced to accept the validity of Eastern Medicine claims.

Acupressure is an ancient healing art developed in Asia over 5,000 years ago that uses pressure on key points on the surface of the skin to stimulate the body’s natural self-curative abilities. When these points are pressed, they release muscular tension and promote the circulation of blood and the body’s life force energy to aid healing. Acupuncture and acupressure use the same points, but acupuncture employs needles, while acupressure uses gentle but firm pressure.

Advantages of using acupressure include relieving pain, balancing the body and maintaining good health. The healing touch of acupressure reduces tension, increases circulation, and enables the body to relax deeply. By relieving stress, acupressure strengthens resistance to disease and promotes wellness.

And thanks to the magic of the Internet the AntiSnor ring celebrates its first blog post anniversary very soon. “The tale of two rings” involves a very helpful chap singing its praises for more than a paragraph or six. I’m reliably informed there the ring featured on USA Today just over three years ago – so it has to be good right?

Sadly, no. Stories of this ring working immediately are in dissonance to the claim it can take weeks to work fully. This along with the unabashed claim “individual results may vary” leave us with a far more likely eventuality of placebo effect, efficacy of corresponding treatments or coincidence.

More so, there’s the kind of whoopsie in the family story that makes skepticism so rewarding. On USA today, the text includes;

John Woodley, 37, a jeweler from Australia, created the ring in an attempt to find pain relief. He had been in a car accident and had read that pain can be eased by acupressure applied to the heart meridian in the pinkie of the left hand.

However. In a personal letter from David E. Woodley [family member] to ‘Simon’ we read;

Mum was about to go in for an operation and was embarrassed about having to share a room, as she snores something shocking! On hearing of this acupressure point she persuaded our Father into making her a sterling silver ring which would apply pressure to this point during sleeping hours. He did and…she stopped snoring! He made one for himself, as he also has a bad snoring problem and it relieved his snoring as well. Friends and family heard about the invention and Dad ended up spending most of his time producing these anti-snoring rings out of his small retail/manufacturing outlet back home.

Hence we can toss in a huge batch of ambiguity. Was it for dads pain or for mums hospital etiquette? You’d think if this trick was really about helping other people, and not salesmanship, the genesis of such a wondrous one ring to rule them all would be well known. It seems clear that with sales in the USA, Germany, the UK, Japan, Turkey and Canada the real beneficiaries are the Woodley family.

Traditional Chinese Myth [October 28, 2008];

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Thursday, April 2nd, 2009 Consumerism, Health, Junk science, Podcast, Scams, Science, Skepticism

5 Comments to One ring to rule them all…

  • [...] we looked at the acupressure ‘antisnor ring’ and referenced an open letter from The Australian [...]

    • David E Woodley says:

      Dear…., (unknown)

      In response to the above article. I like to inform you of some ‘facts’.

      There are two John Woodleys. One is our Father. John R Woodley a very talented and highly regarded manufacturing Jeweler of many, many years. And John V Woodley (brother) or ‘Golum’ as he is affectionately called by family members these days.

      Re. your comment about ambiguity.

      John (Jr)’s claim that he invented the product due to his knee pain, is totally false. My comments to ‘Simon’ is fact. And my comment regarding the first trade show in Melbourne, Victoria is also 100% truth. We had a very successful experience. Not financially as many pieces were made complimentary to interested parties or at a very reduced price. It was the first marketing exercise to see ‘truthfully’ what people thought of the product. We were not there to sell the product but to see if people believed in it. And to believe in something one must have substantial proof.

      Chinese Medicine/Therapy has been accepted throughout asia for thousands of years. I am sure you yourself have at one stage maybe, applied pressure to parts of your neck or head or even between your thumb and forefinger, when experiencing a headache. Or maybe you’ve had a massage? Did this have any effect on you?

      We don’t totally understand it and it was something ‘we’ had to get our heads around. But the ring has had a very high success rate. Fortunately for others. So this must show that for what reason it does seem to work.

      Also it is not, as you say the Woodley Family being the only beneficiaries, if you are talking about ‘wealth’ or ‘profits’. This business is not, as it was suppose to be, a family business. ‘For us kids’, as our dear Mother envisaged. But has been claimed by our greedy and selfish and underhanded little brother. John V Woodley. So the only benefit is to him and his ego at this stage and he has lied many times for his own pure self gratification and wealth. Not for his family.

      I am not writing this to gain any support for the ring in-fact I never advise anyone to purchase it, even if it is a non-infringing and natural way of helping to relieve such a common ailment. But I would encourage others to buy a similar product or as was first tried by our dear Mum, strap some grains of rice to your little finger with sticky tape. But be careful not to cut off circulation.

      Yes the product does have a very high success rate. And ‘other’ products now available around the world wouldn’t have been produced, marketed or sold if the operators hadn’t done some research or had confidence that the product was effective and would sell.

      I’m sorry but I haven’t got your name as the article was un-signed. But Mr/Ms ‘Writer’ if I had the power to, I would send you a complimentary ring so you can carry out your own research and maybe eliminate your scepticism and open your mind to natural therapy as many people in our western world are doing, due to the ill-effect or non-effect or obtrusiveness of western medicines.

      I know the term ‘atheist’ originated from the ‘greek’ for ‘those thought to reject the gods worshiped by the larger society’. But things such as life, air, water, wind, love are also real things that are worshipped these days. Some people may look at these elements of life as ‘Gods’ or ‘God-Like’ or a product of ‘Gods creation’. Or whatever. But the fact is they are what’s ‘real’, what’s ‘natural’. I would assume being an Atheist doesn’t mean you should close yourself off or totally disregard. Or try to dismiss or try to demoralise ‘natural’ things in life because I, and many others I would say, would rather use a pressure point technique or other ‘natural’ remedy to relieve a headache than to take a chemically unnaturally formed pill or medicine. And I would prefer to wear a ring than to have an operation on my sinuses or to sleep with some obtrusive product attached to my body or have my partner always complain about his or her restless sleep because of my snoring.

      As I said, I do not promote this product anymore, it does not help me in my financial situation and in fact it has caused many of my family members stress and heartache.

      But do yourself a favour and do some proper research about ‘natural therapy’ before making comments.

      Regards,
      David E Woodley

  • [...] or words to that effect. “I’m a skeptic too”, he announced as I outlined the scam surrounding the Anti-snor “acupressure” ring. But, he went on snorting derisively, that it’s not up to him [...]

  • admin says:

    Hi David,

    Thanks for such a thoughtful reply – I appreciate your effort and offer.

    You’ve raised more than can be met with in one reply, so I’ll attempt to broadly assuage your concerns. There are also links within the post to text and audio with most of the answers you seek.

    [1] Regarding ambiguity, I understand your angst and accept your account of your brother’s conduct may alter the quality of my statement – which is based on linked items, plainly accessible. However, it does not by default convince one the antisnor ring is viable.

    Would not the responsible thing be to release a cogent statement to the effect it does X and not Y? Both statements lead one to assume acupressure has medical properties. Both increase sales. And both – with respect – promise unsubstantiated claims.

    Manufacturers of medicine, and registered practitioners, are 100% accountable and would not allow two separate accounts of claimed efficacy to remain publically available. Let’s be clear here: the claims’ about an antisnor finger ring, and not your brother, is the topic.

    To summarise your response about ambiguity, you’ve really swapped the neutral account of John V Woodley, with your personal account of him. This is merely a subjective statement of his opportunistic ways, than reason to dismiss *disparity* of antisnor accounts or convince one objectively, of acupressure’s efficacy.

    [2] By ‘trialling’ the ring at Melbourne’s “Mind, Body Spirit” festival you have not in any way, shape or form, “truthfully” shown efficacy. In your own words it was a “marketing exercise”. Given the predetermined expectations of the attendees – the sample – combined with the incentive of a new item [new age gadget] with reduced price/complimentary offers indicates [without correcting for these variables] that the observation – “what people thought” – is hopelessly biased.

    Thus you cannot possibly have “truthfully” seen what it does. What “people think” [and expect, experience] varies markedly – the cause for this exchange – hence such a subjective conflict of interest demotes, in fact voids, any legitimacy.

    [3] Again in your own words you mention “substantial proof” and “belief”. With respect, one needs zero proof to believe. Faith, expectation, superstition and yes, gullibility. A controlled trial, correcting for variables [eg; ensuring participants had no knowledge of what it is claimed to do, and others are told another natural treatment manages snoring, plus a control group] leads one to collate and conclude within a controlled framework.

    The transparent approach must then be recorded such that any who have the means can reproduce – and also falsify – the claims. Falsify? Let’s imagine I buy a rock climbing harness, marketed in glowing terms. Do I reproduce the claimed safety by climbing a sheer cliff face? Or do I attempt to falsify by stressing the harness and buckles similarly over a safe surface? Safety aside, the ideal method would be both – but I hope that point is clear.

    [4] “Chinese” medicine hasn’t been around for thousands of years anymore than any other form of pre industrialised medication. Consider Egyptian culture and their durability. Absence of, say, TEM from The Nile might provide cause to question other motives – such as marketing.

    There’s really no evidence, beyond unsubstantiated repetition in the West, and need for economic gain in the East, to suggest TCM is 3,000 years old. Paul Unschuld, a Chinese scholar, argues the concept arose from the Greek Hippocrates of Cos, later moving to China via trade routes. Texts from the 3rd Century BC do not mention it. “Needling” is noted around 90BC – for lancing puss and bloodletting, not acupuncture.

    Indeed, the first “Chinese” medical texts to reach the West – in 1300 – did not mention acupuncture. Then, the 600 “pressure points” to find their way to Xenocentric Westerners grew to 5,000. Did I mention marketing?

    The oldest acupuncture needles are 400 years old. Yet Acupuncturists claim 3,000 whilst Reflexologists claim 5,000 years.

    Throughout the 1900’s needles were inserted at the site of pain. Qi is food vapour. Georges Soulie de Morant, from France, first used the term “meridian” to link to Qi. It was 1939. Ear acupuncture was introduced by another Frenchman in 1957.

    Indeed, the nation to attempt to ban this useless diversion was… China. From 1822 to WWII under the Chinese Nationalist Government. My strongest advice is to familiarise yourself with Mao’s “barefoot doctors”, who appeared in the 1960’s following the murder and fleeing of scientists, medical researchers and of course, doctors.

    Today, TCM is used by poverty stricken villagers. The wealthy can afford – in their words – “proper medicine”. I’ve had the pleasure of living in China, pre-Tiananmen Square and way before present industrialisation. Acupuncture was in evidence, but I remember staying at their “Institute of Physical Culture” and noting not one TCM practitioner. No masseurs, no pokie, pokie, no ancient anything. Why? China wanted to win Gold and “natural is nothing” – another Chinese student phrase I picked up there.

    [5] As for the title of this blog, it reflects the broadcasting ideas of another for whom it was set up. That person is not me, and I’m not “an atheist”. I am a non theist, Skeptic and Secular Humanist but have little to do with religious fundamentalist atheists – who might fit the profile you’re thinking of.

    Probably enough for now, over to you.

    Paul Gallagher.

    Ample references at base here:

    “Traditional Chinese Myth”:

    http://atheistage.org/?p=120

    “Pharming The Community”:

    http://atheistage.org/?p=835

    http://atheistage.org/?p=1985

    —————-

    • David E Woodley says:

      Hi Paul,

      Nice to have a name.

      Just further to your rebuttal, as it does seem to be, of my ‘honest’ account of our family and the product or ‘gadget’ you refer to.

      You made comment: “it seems clear that with sales in the USA, Germany, the UK, Japan, Turkey and Canada the real beneficiaries are the Woodley family.”

      I find this highly offensive when you do not have any insight into ‘my’ family. Hence the little background I gave. We are, well mostly bar 1 it seems, a very honest and truthful family. My dear mum would give away everything she may have so as to help others. She has always been like this. And myself and ‘most’ of my siblings have a very real affliction, you may call it. We cannot tell a lie. Maybe this is from a good catholic upbringing or I would say more a too higher sense of guilt if we don’t tell the truth.

      This simple invention, made of silver, which was based on an Asian belief and an apparently known practice of strapping rice to your little finger to relieve snoring, was initially to help my Mother, as mentioned, and for no other financial gain.

      After the most obvious positive results (that I personally can vouch for every time I now visit my parents in their modest 2 bedroom cottage and never again here the rumblings from the other side of the bedroom wall), my father was spending most of his time producing these little silver rings for friends and family at either ‘no charge’ or very little to cover silver costs.

      It was more important to my parents, as it has always been, to help others than be too concerned about gaining wealth. My brother, who at the time worked as an apprentice jeweler with my father is a little different. But I have said enough on that matter.

      My comment about Chinese Medicine/Therapy being around for thousands of years is a simply educated remark after what research I have done on web sites and speaking to natural therapists whilst I personally was trying to, as mentioned previously, ‘get my head around it’. And now also recently spending much time in Asia and noting that ‘massage therapy’ and the use of ‘pressure’ on various points of the body has long been used as a way of treating various ailments/conditions.

      I have just now simply searched for some history and found a reference to support that this ‘style’ or ‘belief’, if you want to call it, has been around for over 2,000 years. Quote; “Acupressure / Acupoint Massage are an important component of Traditional Chinese Medicine. It was founded and developed by the Chinese over their many centuries of struggle against disease. More than two thousand years ago Acupressure / Acupoint Massage was already being applied in medical practice. ‘As stated in the Canon of Medicine, the oldest medical classic in existence in China, written in the Warring States Period (475-221 B.C.)’. ”

      You do refer to ‘Acupuncture’ in your comments. There is a difference. That is the use of piercing the skin at pressure points. The ring does not work on this method. Maybe acupuncture has only been around for some few hundred years, I’m not sure.

      In regards to your comment: “trialling the ring at Melbourne’s “Mind, Body Spirit” festival you have not in any way, shape or form, “truthfully” shown efficacy.”

      The ‘efficacy’ was shown to us and to others by way of personal trials done by quite a few therapists and visitors to the trade showing and their returned comments of their personal experiences after wearing the ring that they had either paid for or was given to them complimentarily, for either a single night or over 2-3 during the run of the show.

      One therapist came back to us after the first night and said her husband still snored but she thought not as loud. Two days later I walked past her exhibit on the way to the bathroom and she introduced me to her husband, who was there with her. He grabbed me and shook my hand and was ecstatic about the effect it had on his sleeping. His wife also made comment that it had improved dramatically since the first night.

      Also after chatting to a mother of a 4 year old girl who apparently snores, and after I had placed a ring on her tiny finger to see if it would fit, the mother made comment that “It must be dong something because she never stands still like that.” Her daughter was apparently diagnosed with ADHD.

      We had many many returned emails and comments from the general public as to the positive effects they found from this product. As it is a product based on a belief that is “Medically Unfounded’ as was the copper bracelet my dear grandfather and exWW2 ANZAC wore on his wrist as he found it did help his arthritis. Or the elastic pressure bands that an Indian friend from Mumbai had just this past week worn, on my suggestion, on a road trip in New Zealand with her parents and on a bus to and from Auckand to Whangerie, because she suffers severely from motion sickness. And commenting to me on her return, “I didn’t get sick once.” Is more than enough ‘efficacy’ for me.

      More ‘efficacy’ than medical claims about headache tablets, or cough medicines or maybe whatever ‘proof’ that was given to allow fluoride to be put in our water that many of the ‘public’ are against. Or the ‘professional’ claims to support the war in the middle east or of the recession that apparently the ‘professional’ claims: “We had to have”. But enough about that.

      Basically Paul being just a simple human being here, from a simple honest Australian family that had studied all the logical subjects for my schooling and who has lived now many years being ‘aware’ of what works and what doesn’t, for whatever it is, in life. I really think you and other sceptics should, as I had mentioned not be closed off to such alternatives.

      When I had heard of this: “Crazy idea your Mother has.” I was not closed off but I needed proof as I am someone that needs ‘proof’ to believe. Because I could never refer, sell, promote or even suggest anything at all to others unless I know first hand that it is what it says it is. And it can do what it says it does. This is why we took it to Melbourne for the ‘marketing exercise’. It was more to gain ‘proof’ for us that it worked on more than the family circle. Because friends and family can sometimes be too kind. Too positive.

      It doesn’t work 100% of the time on everyone. Sometimes it takes longer than 1 night, sometimes it doesn’t. Sometimes it has less effect on larger framed people, sometimes it doesn’t. Sometimes it doesn’t relieve the snoring totally but the wearer seems to gain a much restful sleep. Sometimes it may not work but I’m pretty sure there’s a money back guarantee in place for those.

      But, and as I said this is out of my hands and most of the family’s now, and I really have better things to do than support anything my youngest brother is involved in.

      And apart from whether Chinese/ Asian – Medicine/Therapy is claimed or unclaimed, proved or disproved, documented or not.

      In my opinion, this is a bloody good, simple little ‘gadget’ and basically that’s it.

      Thanks for you time.

      David.

      P.S. Please for your own true and honest ‘efficacy’, if you do have someone dear to you that suffers such a simple and common ailment please try, for your own benefit and your dearest, a simple test. Strap a couple of grains of rice or a small smooth object to the finger and see if there’s any change. As I said be careful not too cut off circulation though.

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